Lifecycle Marketing

services

Lifecycle Marketing

Lifecycle marketing is how brands turn new customers into loyal active customers. By providing consistent value across the customer lifecycle, acquire new customers, keep your existing customers happy and win-back disengaged customers all at the same time.

According to NTT’s, 2021 customer experience report, 45% of businesses, consider customer experience a top indicator of strategic performance. Scale store sales, accelerate CX, grow repeat customer rates and lifetime value by gaining a deep understanding of customer behavior at each stage of the marketing funnel.

win with retention

Your Partner in Retention

IMPROVED CX

Effective lifecycle marketing understands what's important for customers at each stage of the marketing funnel, improves customer experience and increased brand loyalty and retention

INCREASED AOV & LTV

By creating personalized email and SMS flows, further powered by segmentation and zero-party data, boost AOV, LTV and with it cash-flow

INCREASED SALES & PROFITABILITY

Drive sales by driving powerful personalization flows and automations across website, email, SMS, direct mail and paid ads and drive sales, profitability and cash flow for your store

Services

Email Marketing

Email is one of the best channels to drive personalization. Email marketing is the channel, that can help you spend more to acquire more customers and generate more profitable sales. Grow your subscribers, acquire new customers, grow repeat purchase rates, and convert visitors to buyers while increasing brand loyalty and retention.

According to a 2021 Bluecore Study – 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z audiences. Your audience is highly engaged with email. Up your email game!

SMS Marketing

Get immediate attention from your customer. According to a Pew Research Study, the number of Americans that now own a smartphone is 85%. If you are looking for strategic ways to reach your customer, then consider SMS. Texting is uniquely personal and immediate. It is one of the best ways for brands to reach their customers.

Every customer is unique, 1 in 3 customers prefer receiving text messages to email communications from their favorite brands. 13,000+ DTC brands use SMS platforms to grow. SMS and email automations are not mutually exclusive. Effective SMS campaigns complement email marketing and not replace them. Learn more about our full service SMS marketing solutions here.

Direct Mail Marketing

By the end of 2020, direct mail spend accounted for the largest portion of US local advertising at $38.5 billion and was estimated to reach $43.3 billion in 2022. Globally, the market is expected to reach $73.57 billion by 2026.

According to a USPS survey, millennials enjoy getting direct mail – 75% of respondents said receiving personal mail makes them feel special. Profit from higher conversions and repeat purchase rates. Leverage the power of hyper-segmentation, build deep engagement and trust your customer with direct mail ! Learn more about our direct mail marketing services here.

Zero-Party Data Solutions

An A+ customer experience doesn’t happen overnight. Winning businesses are aware about the power of personalization and achieve it by gaining a deep understanding of every interaction a customer has with them. With rising acquisition costs, privacy challenges and the likely death of third party cookies, the only way to control blended CAC and drive sustainable growth is by reducing dependence on rented platform relationships and investing in zero-party data solutions.

Increase site conversions and AOV. Grow marketing lists faster and protect your business from Apple, Google, facebook and Amazon. Leverage shopping quizzes, conversational pop-ups across every stage of the customer journey – across website, email, SMS, paid ads, facebook messenger. Embrace zero-party data platforms to fuel growth and know more here.

Personalization Solutions

Personalization is the future of everything that would define customer experience. People increasingly buy experiences and real time personalization shapes a brands perception and with it customer lifetime value, AOV and profits.

There is no doubt that embracing personalization would help your store acquire more customers at a cheaper cost, grow customer retention and brand loyalty with spiraling CAC, embracing a personalization centric strategy is a must have and no longer a good to have strategy.

Gain more customer loyalty, higher profit margins, greater AOV and increased conversions with full service personalization solutions.

Subscription Solutions

The global subscription ecommerce market is projected to hit 2.68 trillion dollars by 2028.

Subscriptions offer a powerful source of recurring revenue that allows not only increases customer lifetime value through reduced customer churn but increase cash flow, generate more predictable revenue and lower pressure on inventory and supply management.

Launching a subscription strategy for your DTC brand is one of the most prudent strategies leveraged by the world’s most successful brands such as Oatly, Obvi and Ritual etc. Learn about subscription solutions here.