PERSONALIZATION SOLUTIONS

Embrace Personalization and Positively Impact Store Performance

Simply put, personalisation is getting the right message, to the right customer at the right time. People buy experiences and real time personalization shapes a brands perception and with it its customer lifetime value, AOV, revenue and profits.

There is no doubt that adding personalization to your brands ecommerce strategy helps you acquire customers at a cheaper cost and enhances customer experience and brand loyalty.

Reduce Cart Abandonment. Drive Faster Checkouts. Lift AOV

Intelligent AI across email, mobile with personalization

Why Personalized experiences are key to DTC brand growth?

76% of consumers are frustrated by website content that isn’t personalised according to a Salesforce study
91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them according to an Accenture study
63% of consumers will stop buying from brands that use poor personalisation tactics according to Smart Insights

Learn 15 powerful ways to optimize AOV growth for DTC growth here.

Our process

Personalization Solutions Process

Power conversions, with powerful upsell and cross-sell product recommendations via intelligent personalization

Step one - SCOPE SHARE

We’ll share a complete scope document based on our discovery call with you and your identified priorities & business goals for the year

step two - AUDIT & GAP ANALYSIS

We’ll audit your store and identify personalization opportunities for your brand across the entire customer decision journey

step THREE - STRATEGY RECOMMENDATIONS

Once we are aligned on the gaps, we will share with you an ideal personalization strategy roadmap

step four - EXECUTION ROADMAP

As we sign off on the personalization strategy, we will share with you an integrated execution roadmap from onboarding the right tech partner to launching personalization features on to supercharge your store performance

step five - PERFORMANCE ANALYSIS REVIEW

Once implemented, we will analyze personalization solution performance, track progress and identify areas of opportunity

step SIX - OPTIMIZE, REFRESH AND REFINE

We will continue to iterate on the personalization solution roadmap and refresh and refine strategy that accelerates conversions, AOV, revenue and customer experience for your brand

What are the outcomes of an optimal Personalization Strategy?

Based on research – it is proven that customers who return to a store to purchase recommended products have an almost 40% higher AOV. Additionally, customers who engage with product recommendations boost purchase rates by 70%

Personalization helps in lead nurturing as it helps get the right product offer with the right copy targeted to the right customer

Arguably, the biggest benefit to personalization is the impact on bottom line for any brand. 80% of consumers are more likely to purchase from a brand that offers a tailored experience

The right amount of personalization shows customers you are listening to their needs and responding to their shifting preferences. This results in more repeat customers and an increased revenue per visitor

Upsell and Cross-Sell when purchase intent is the highest

With intelligent personalization platforms, boost AOV, increase conversions and LTV. Create personalized shopping experiences for every customer leveraging historical shopper data from your Shopify Store.

Lift AOV at key decision points from the home page to the shopping cart and beyond

WHAT YOU GET WITH A PERSONALIZATION SOLUTION?

Increased website conversions
More AOV and LTV for your store
Automated One-Click Subscription Renewals
Incentivize Customers Leveraging Gift With Purchase
Dynamic Discounting on Shopify Plus Stores
Automated Post-Purchase Emails
Optimize Shopping Cart
Easy Re-Ordering
Customize Cart Experiences
Expand Check-Out Experiences

Learn more about our full service lifecycle marketing solutions here.