Winning new buyers is good – keeping them is even better. With privacy changes, rising acquisition costs, attribution challenges and net margins under pressure, are you struggling to acquire new customers or retain existing customers?
Embrace retention marketing and turn one-time buyers into repeat customers. Grow happy customers while increasing lifetime value and profitability.
Existing customers are 50% more likely to try new products and spend 31% more than new customers
Lifecycle marketing is how brands turn new customers into loyal active customers. By providing consistent value across the customer lifecycle, keep customers coming back for more. Thoughtfully crafted customer journeys help acquire, convert and nurture more visitors for your DTC brand. Retention marketing solutions are a key growth driver.
It costs 5X more to acquire new customers than to retain an existing one. Returning customers are 50% more likely to purchase from your brand vs a new customer and tend to spend 33% more.
Facing a hyper-competitive market and an ever more volatile environment, shrinking margins, supply chain challenges and rising costs are an evergreen reality for DTC entrepreneurs.
Most brands focus on getting the product-market fit right first and then think everything else will fall in place post. While product quality and innovation sprints are a lifeline to growth there is much more to launching and scaling a DTC brand beyond the right product-market first.
Set a strong foundation for growth by measuring what matters. There are three ways to grow your business, sell to new people, sell more to existing customers or increase your margins.
Consumers evaluate a brand based on their overall customer experience. With lifecycle marketing, DTC brands are able to tailor experiences for each stage of the customer lifecycle and create elevated experiences for customers through anticipation or via a tight feedback loop.
Leveraging owned marketing channels such as your own website for email marketing, SMS marketing and direct mail marketing together with powerful first party, zero-party data and segmentation help deliver powerful, personalized flows and automations to serve each stage of the customer lifecycle.
Learn more about our full service lifecycle marketing solutions here.
Drive loyalty and retention with exceptional CX. Leading brands have already shifted their focus away from customer acquisition and toward customer retention. The ultimate goal of any business is to serve its customers better – improving customer experience everyday.
Help ecommerce support teams become more efficient, improve customer experience and drive revenue. Turn your customer support team from a cost center to a profit center, reduce resolution time, build more trust with enhanced reviews and transform returns to returning customers.
Know more about our customer experience solutions to accelerate store growth here.
The single biggest benefit of zero-party data marketing is that it helps protect your business from falling into the trap of rented relationship over-dependency.
Zero-party data is data that a customer willingly shares with a business. It includes things a consumer wants a brand to know about them, such as personal characteristics like size, style preferences, and purchase plans.
Increase revenue, retention and AOV. Grow your marketing lists faster. Protect your business and serve your customers better through a personalized and frictionless experience.
Personalization is a critical aspect of providing relevant and elevated experiences to your customer. People buy experiences and real time personalization shapes every brand touchpoint.
Simply put, personalization is about getting the right message, to the right customer at the right time. According to an Accenture study, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.
Brands need to meet consumers with customer experiences that are seamless.
Subscription solutions provide immense stability to both consumers and DTC businesses.
While the marketing landscape has new challenges such as rising shipping costs, increased product development costs, higher customer expectations and rising acquisition costs – DTC brands see continued growth in revenue and profitability with subscription solutions.
According to a Recharge State of Subscription Commerce 2022 report, subscription solutions increase customer lifetime value significantly.
